google ads manager

Google Ads Manager, also known as Google Ads (formerly Google AdWords), is a powerful platform for managing and running online advertising campaigns. It allows businesses to create, monitor, and optimize ads across various Google properties, including the search network, display network, YouTube, and more. Here’s an overview of Google Ads Manager for digital marketing:

Account Structure: Google Ads Manager uses a hierarchical structure to organize campaigns, ad groups, and ads.

Campaign Types: Google Ads offers different campaign types to match your advertising goals.

Ad Creation: With Google Ads Manager, you can create text ads, image ads, responsive ads, video ads, and more.

Keyword Targeting: In Search campaigns, you can target specific keywords that trigger your ads to appear when users search for those terms on Google.

Audience Targeting: Google Ads Manager allows you to target specific audiences based on demographics, interests, behavior, and more.

Bidding and Budgeting: Set your desired budget for each campaign and choose your bidding strategy.

Ad Extensions: Enhance your ads with ad extensions, which provide additional information and options for users.

Conversion Tracking: Track and measure the effectiveness of your Google Ads campaigns by implementing conversion tracking.